Digital Marketing Tips

How to Drive Traffic and Sales From YouTube: How to do Video Marketing

Based on the traffic statistics, YouTube is second to Google. YouTube receives second highest traffic among the entire websites in the World Wide Web. In the United States, people watch YouTube more than the TV networks.

Do these statistics mean anything to you?

If you are an online writer, you can actually profit from YouTube.

YouTube is a video sharing site where you can upload your original video and monetize it with Google Adsense and make money from your video. You can also use YouTube to do affiliate marketing or sell products and services. Interestingly, you can also use YouTube to generate traffic to your online articles. Yes, you heard it right! You can use YouTube to increase web traffic to your online contents.

Search Engine Optimization Through YouTube Videos

Social Media Optimization or SMO in short is as important as Search Engine Optimization. Search Engine Optimization means tweaking your articles in a way that it gets maximum exposure on search engines and builds traffic from search engines. Social Media Optimization is a way to maximize your social media sharing in order to generate traffic or sales and build leads.

Apart from SEO, you also have to optimize your contents for social media. One of the popular ways to optimize your contents for social media is through vlogs.

In terms of search engine ranking, YouTube video has more value than a well written article. You can cash on this fact. You can use YouTube video to provide backlink to your article and increase search engine ranking. YouTube videos will help you generate traffic to your articles.

How To Generate Traffic From YouTube

You might be aware that you can share your videos on YouTube and earn passive income by monetizing your videos. However, you might not know you can use video to generate traffic to your online contents.

Here’s how to do it.

Write a detail instructional article or DIY (Do It Yourself) article, for instance, recipe article, gardening article, tutorials etc.

Publish your article.

Make a video based on the article. For example, you can shoot a video as you cook food, which can be made into a recipe video. You can also ask someone to shoot a video for you as you make compost, which can be made into a gardening instruction video.

Upload your video on your YouTube Channel.

Write a teaser (description) and share your article link.

Individuals who like your video will also be interested to read your article.

Optimize your video for internal as well as external ranking. This will eventually help your article generate traffic.

If you don’t have a visual media, you can also create a video from still images by using video making program such as Windows Movie Maker. You can add voice over or text based narration, and background score.

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